VIDEO Content: adidas Group Employee Communications Projects

As an internal communications partner, I was dedicated to informing and inspiring the global employee base, as well as as maintaining company and leadership reputation. My challenge was to take complex business topics (such as Digital Transformation, IT, Global Operations and leadership updates), and create stories and dialogs that summarized them in a dynamic and compelling way. 

Here are three video projects I created with leadership and strategy teams to drive awareness and engagement:

TeamTalk with CEO Kasper Rorsted- "Data Driven"

Published: March 2018.
Role: Developed overall concept/storyboard, wrote script, employee casting/coaching, video production team member (in-house team and external agency for video production/editing).
Content Goal: Position CEO as thought leader through TeamTalk video Series. Educate employee base about our developing Data strategy and introduce teams.

Click on image above to watch.

17 things about Gil Steyaert - Board Member Introduction Video

Published: August 2017
Role: Developed overall concept, wrote script, employee casting/coaching, video production team member (in-house team and external agency for video production/editing). Voice of the interviewer.
Content Goal: develop a content piece that would adequately introduce our newest Board Member in a candid and relatable way. Break the norm by revealing unexpectedly genuine and personable details about this leader.

Click on image above to watch.

adidas Global Operations - Employee Orientation Video

Published: June 2017
Click on image above to watch.

Created for Global Operations Info Center on company intranet.

Audience: 5,000

Role: Script and character build. Casting and direction of voice-over artist. Co-creation of storyboard with agency. Direction of film agency.

Content Goal: develop a video concept to inform new employees about the role, mission and processes of the Global Operations function at adidas.