Shaba Mohseni

"Time and again, Ms. Mohseni has proven to be a hardworking, fast
moving, and detailed-oriented creative force. I have worked with her on a range of small multi-media projects that included video, ideation, and copyediting. In every interaction, she quickly understood the big picture, showed care and enthusiasm for the project, and returned her work before deadline. 

I would recommend Ms. Mohseni for any project that she has interest in..."

- Ginger Martinsen, Artist and Author

"Shaba is a brilliant communicator both written and spoken, with a can-do attitude and the
influencing skills required to represent corporate communications with stakeholders from multiple business units, OPS, Digital or IT. 

She is also a pleasure to work with as she consistently takes a cooperative, diligent and professional approach to her work.
I recommend Shaba without hesitation for communications specialist, copywriting, editor
and public relations roles in a fast- paced and demanding environment."

- Jordi Closa, Director of adidas MakerLab Network

"... [Shaba] has a gift for rallying support for events and encouraging participation from diverse groups. Her energy and optimism are contagious.

As board members of the SLO County Bicycle Coalition, we have collaborated on various committees and projects. I have come to know Shaba as a reliable source of vision, expertise and follow-through - three traits that rarely come together in one individual... 

I have no doubt she will be an asset to your organization."

- Kimberly Lisagor, Professor and Author

"[Shaba] handled planning, promotion, and fundraising while coordinating interns, volunteers and staff. She handled both project planning and the day to day requirements with notable aplomb and a high capacity to cope with the pressure...

ECOSLO has been hard-pressed to replace her with another single staffer who performs as many tasks with as much proficiency."

- Andrew Christie, Santa Lucia Chapter Director, Sierra Club

Hello, nice to e-meet you. 

I'm a writer, editor, and community builder with a passion for holistic health, fitness, and two-wheeled adventures. I love to inspire people to engage and take action through communication and design.

My continual professional goal is to enrich people's experiences through meaningful, authentic and compelling marketing & communication. I have over a decade of professional experience doing this. My professional years have shaped me as both a technical writer and a story-teller. I've honed my skills as a script writer, an artisan of social media copy and a community builder.

I'm also a sports junkie and I would be remiss if I didn't mention the role fitness and movement plays in my life. I've been pursuing the sport of cycling since 1999.
(That's me, on the right! ...on one my favorite long climbs in Franconia, Germany.) 

20 years in, it continues to offer me valuable lessons and keep me humble. It empowers my work. With each pedal stroke on the open road, I build strength and character. It lifts me up and connects me to amazing people. I love to share the passion of cycling with others. Best of all, it keeps me deeply connected to Mother Nature and devoted to our environment.

In 2018, I co-founded a Women's Cycling Collective, a group that is near and dear to my heart. It encourages women all of levels to convene and enjoy the power of riding together. Our mission is to grow stronger mentally and physically through sharing our experiences and knowledge on a range of health and fitness topics. We take away barriers to growth and success.